Content Creation

• Small teams running their own social accounts
• School communications staff with a term calendar
• Founders who post when they remember
• Anyone stuck at the blank caption box

1. 20 minPick three content pillars you can keep feeding.
2. 30 minBatch shoot: twelve assets in one setup.
3. 35 minWrite captions in a voice that matches how you speak.
4. 25 minBuild a simple calendar and a reuse rule.
5. 15 minSchedule the first week before leaving the room.

• Each participant shoots and writes twelve publishable posts.
• A four-week calendar is built and owned by one named person.
• The first week of posts is scheduled, not planned.

6 to 20 participants. A bright room with a plain wall or tabletop for shooting. Indoor.

Phone tripod, clip light, backdrop and caption templates. Client provides phones and a bright room.

Beginner. Phone camera is enough.

Indicative. Final quotation depends on group size, location and dates.

In practice: a bakery with three outlets and one person handling social media. We shot forty photos in ninety minutes against one tiled wall and wrote a month of captions in the same sitting. They have not posted a stock photo since, and their lunchtime posts now get shared by regulars.

• · Additional shoot afternoon
• · Caption writing pack
• · Short-form video module